KDP Keyword Research

KDP keyword research is how you find the exact phrases readers type into Amazon search, then place them where the A9 algorithm and shoppers will actually see them. Get it right and your book shows up for searches you'd never rank for by luck. Get it wrong and even a great book stays invisible.

This is the step most new authors rush. They pick keywords that sound right instead of ones with real search demand, repeat the same term across all seven slots, or bury their strongest phrase in the backend where no shopper ever reads it. The guides here walk through the whole process: finding candidate phrases, weighing demand against competition, and deciding what belongs in your title, your subtitle, and your backend slots.

If you'd rather not dig through autocomplete by hand, our keyword research tool scores phrases by opportunity so you can read demand and competition at a glance instead of guessing.